And it's not that Americans are special. Look at the children and teenagers around you. Many of them also never saw a TV antenna, they do not know what it is, why, and how it works. Maybe the most intelligent will guess, comparing it with a radio antenna. If they saw the radio, of course.
Yes, remember yourself when did you last watch TV on such an antenna?
WSJ cites the comments of people who manufacture and sell such antennas for $ 20-25. They have a wonderful business. People will find out that you can opt out of a cable subscription for $ 100 and watch channels for free! At first, very few people believe this. Many people ask whether it is legal. Some people think that this is some kind of new satellite service or something …
For example, one of these sellers, 21-year-old Carlos Villalobos (of course, there are advanced guys among the youngsters) says that he comes to extremes . Earlier this year, he received a bruise from a woman who also asked what kind of device it was and why it was needed. The seller explained that this is an antenna for $ 20 for viewing the television completely free of charge: "She lost her temper," recalls Carlos. "She said:" No, you can not live in America for free, what are you talking about? "
It should be noted that the reaction of a woman is quite reasonable. In America, really this situation. If you did not know this before, you would never have believed that the largest commercial TV stations would allow them to watch their programs for free.
According to the National Broadcasters Association (NAB), almost every third American does not know that local television You can watch for free. And after all, the national networks ABC, NBC, Fox and CBS remain on the air for free broadcasting. In 2009, it seemed the decision was made to completely switch to digital broadcasting (the Congress even allocated $ 2 billion to help the old people buy converters), but this has not happened de facto yet, and free channels are still in analog radio.
In fact, there is nothing strange in not knowing about the technologies that were in the past and how to use them, so in this respect the current young generation is no different from the previous ones. Well, children do not know that the news can be read in the newspaper – so what? We do not know how to harness a horse either. People are not born with a sewn program of this knowledge – all knowledge is acquired with experience. We adapt to the surrounding reality and learn the skills that are needed to adapt to this reality.
Someone lives to the age of 20 and does not know how to use a washing machine. Someone does not know how to make airplanes from paper, but someone does not know how to whistle. Even the simplest things a person does not know until he is shown. The baggage of practical knowledge is gradually accumulated by mankind and transmitted from generation to generation, and some knowledge can be irretrievably lost on the way. (Of course, there is Wikipedia, where, if you follow the links, in a couple of hours you will learn not only about things that you did not know existed, but also about things you did not want to know about existence.)
Slashdot And Reddit tell funny stories about teenagers who do not know the simplest things – like how to lower the glass in the car with a handle (they were never in the car without electric windows). Well, to do, life goes on, the progress of civilization is evident.
Strangely enough, but now ordinary portable TV antennas get a new life in America. According to the forecast of the Consumer Technology Association, in 2017, their sales in the US will grow by 7% and amount to almost 8 million units. For example, the company Antennas Direct only in June sold 75 thousand antennas. It seems that the Americans are discovering something "new" for themselves. Maybe watching TV on TV will become even fashionable, like listening to vinyl records. Like, such an antenna gives a softer and more spiritual image than a soulless "figure."