Dear Researcher Quotation: For decades, the most powerful media has been television. The Internet has radically changed the process of our access to information. Today, society is exploring itself with the help of search engines. However, both of these channels for obtaining information for the most part exist at the expense of advertising. A meaningful expression describing such a distorted perspective sounds like this:
You are not a consumer but a product
Could you explore the history of this saying?
Researcher Quotation: In 1973, artists Richard Serra and Carlota Fei Skulman broadcast a short video titled "Television delivers people." Under the soothing music on a blue background, the white text slowly floated. The messages contained in it were essentially similar to the one being studied.
Commercial television supplies 20 million people per minute .
On commercial channels, the viewer pays for the privilege of being sold.
Consume the consumer.
You are a product of television.
You are being delivered to an advertiser who is a consumer.
He consumes you.
The viewer is not responsible for telecasts.
You are the final product.
Here are other additional quotes on this subject, in chronological order.
In 1989, The New York Times published a review entitled "Video starts up Waves in the world of art "[1989 November 17, New York Times, Video Is Making Waves in the Art World by Andy Grundberg, Start Page C1, Quote Page C34, New York. (ProQuest)]. It described an exhibition at the Whitney Museum of American Art. The work of Serra and Skulman was also demonstrated at the exhibition.
Richard Serra, best known for his grandiose metal sculptures of the "Inclined Arch" type, created one of the first harsh videos, "Television delivers people", on display "The world of images." The only images in this video are words scrolling on the screen with a small but constant speed and transmitting such simple critical messages as "You are a product of television."
Richard Serra, "The Inclined Arch"
In 1999, AllAdvantage company launched a service that showed ads to people engaged in viewing pages of sites. Ads appeared at the top or bottom of the screen. The users who watched them received 50 cents per hour, with a maximum of $ 20 per month [1999 March 30, Associated Press Archive, Article: Internet users can get paid to surf the Web, Author: Martha Mendoza (AP Business Writer), Dateline: San Jose, California. (NewsBank Access World News)].
In December 1999, a message appeared in the Usenet network, authored by Steve Atkins, discussed the company AllAdvantage and contained a statement , Similar to the researched:
If you want to sell any sucks, alladvantage customers are not the worst demographic slice for advertising. I do not want to say anything about any particular AA client, just about their overall demographics.
These customers are not consumers but a product. All AA customers are sold for a few kopeks per hour.
The author, Claire Wolfe, in 1999 wrote an article titled "The younger brother is watching you: the threat of corporate America", which discussed electronic personal data markets, biometric systems, black boxes in cars recording information, and other tracking technologies. The article was saved in the Internet Archive. Its main thesis just comes up to the topic of discussion:
Perhaps because you are no longer a consumer. You are simply a "resource" managed for profit. The consumer is now someone else – and he usually your interests are not in the first place.
Who is the consumer? Not you, because your life is relegated to data that can be sold, for which you can search, and from which you can draw conclusions. The consumer is everyone who wants to get a piece of your life.
In June 2001, the subject of the message in the Usenet Usenet newsgroup from Tom Johnson contained a completely identical line to the discussed topic:
Subject: You are not a consumer, you are a product.
And in the message itself was the following:
Back later: TV viewers are not consumers, they are products, and the demographic section of young people is more interesting to advertisers, since the first are stupid enough to pay attention to advertising.
In August 2010, the Metafilter website published an article about the Digg aggregator. The author of one of the comments under the nickname blue_beetle left a sharp comment. The profile blue_beetle shows the name of Andrew Lewis:
If you do not pay for it, you are not a consumer; You are a sold product.
In September 2010, the influential publisher Tim O'Reilly composed a tweet with a mention of this Lewis remark, and pointing to the Metafilter page:
In the book of 2012 "Pretend: your personality online is worth its weight in gold. The manual on digital self-defense "[2012, Fake It: Your Online Identity Is Worth Gold. Guide to Digital Selfdefense by Pernille Tranberg and Steffan Heuer, Chapter 2: You Are the Product, Unnumbered Page, Published by Berlingske in collaboration with People’s Press, Copenhagen, Denmark. (Google Books Preview)] was the following passage:
" If you do not pay for it, then you are not a consumer; You are a sold product. " So said the Internet user under the nickname blue_beetle, whose real name, apparently, Andrew Lewis, in a post from August 2010. This became the meme and motto of people who stopped buying "free" tickets, with the help of which web companies fool us.
In conclusion, it can be noted that this proverb evolved with time. Richard Serra and Carlota Fei Skulman created an interesting premise in 1973. A very similar thing was written by Tom Johnson in 2001. An expanded definition was given by Andrew Lewis in 2010.