"The most interesting company for today is Essential. I am confident that they will be able to move many. And we will hear a lot about them. "
The parcel was able to figure out where this attention to the new company comes from and whether it will evaporate along with the release of their first smartphone, which is now being received by buyers.
The main HYIP is connected with the name of Andy Rubin himself. Since 1989, he worked at Apple, where he received the nickname "Android" for his productivity. In 2003, he created an operating system (named after himself, of course). Then no one thought about smartphone applications, Apple was happy to sell iPods, and Nokia and Siemens were considered giants of the mobile industry. In 2005, a new startup was bought by Google. Rubin worked for the "corporation of good", decided that it was not for him, he opened a bakery (mmm!) And began selling delicious sweets. Then, in his own words, he realized that something is wrong with the smartphone market: commercialization, attitude towards users, like milking cows … And the Android system in the hands of Samsung, Sony and the others played a major role in this movement.
Andy Rubin was here and decided to return to big business. And at the same time "to return passion to smartphones" (whatever that means). In 2017, Andy announced the imminent release of the phone, embodying this very passion, and the news was happily picked up by journalists and neighbors in the Silicon Valley. Essential Phone was nicknamed "anti-iPhone". Provocative name played into the hands of both news sites, and Andy Rubin himself.
In fact, the view was formed that Essential could become the only high-quality American alternative to Apple in the smartphone market. Only on Android and "for those in the subject", and not for the mass audience. Comparison with Apple is not accidental: the Essential smartphone is made in China by Foxconn, which also produces the iPhone. She is also a partner of Rubin, is investing in development and will help Essential Phone enter the Chinese market. This is important for two reasons. First, the Chinese are now – the main buyers of smartphones in the world, they spend on them even more than Americans. Secondly, Android in China occupies more than 80% of the market, and Essential Phone there will feel at home.
One of the main advantages, due to which investors have already invested hundreds of millions of dollars in Rubin's project, is not In the smartphone, and in the ecosystem . The idea is that around Essential will form a whole cavalcade of devices for the "smart house". Of these, we still only know about the Essential Home column. Thanks to her, the smartphone will turn into an assistant and will be able to launch different operations on the voice command. Obviously, the column should become a competitor for Google Home. The details are still unclear, but Rubin's ambitions clearly go further than the release of the new smartphone, and it's important for the silicon magnates to know this.