They are designed to reverse the negative trend that has been outlined in the field of voluntary auto insurance. Smart sensors and systems are already analyzing the driving style of car enthusiasts, but will they help to change the tariff policy of insurance companies?
At the moment there is no such certainty. Although the foreign "picture" in this niche looks very attractive. Specialized applications for smartphones and telematic devices allow you to read the parameters of the "life" of the vehicle and save on insurance for those who show accurate driving.
This is advantageous and popular in the west. Here are the main points that restrain the development of "smart" insurance in Russia.
"We copy, but there will be Visible "
The official data of the largest insurance companies indicate that the number of "smart" policies in the Russian market does not exceed 1-2% of the total number of CASCO policies. On the one hand, about 80% of customers who switched to telematics still managed to get a discount for accurate driving. On the other hand, potential drivers preferred to refuse such a service in advance, and their driving style remained "unnoticed."
Today it is impossible to say that someone will be able at one time to "shift" to Russian realities foreign systems, their hardware Part and software. All this will need to be adapted. Along with this – "tighten up" the legislative base.
The situation with the introduction of telematics systems is further complicated by the fact that the SC itself does not take "smart" insurance seriously. For them, this is something like a "hobby", which lasts a couple of weeks, is accompanied by loud slogans and gradually fades into nothing. Although insurers should be the first to take responsibility and explain the opportunities for clients, talk with people about common tasks – such as keeping the client's property intact and safe.
The moral dilemma
One of the fears of customers is "total surveillance", which can potentially take place in the market due to the lack of regulation of the turnover of personal data and so-called "large data". Insurance companies do not hurry to explain how and for what purposes they plan to use aggregated data.
The device keeps track of how you slow down and speed up, as you go through turns – based on this you get a certain rating that affects the discount when Conclusion of an insurance contract. Today, we do not have to say that the client clearly understands what he will get for some degree of "softness of inhibition." Algorithms of systems such as "pay as you drive" are often hidden from the layman under the pretext of protection from manipulation.
Here the following problem arises: that any driver-style analyzer puts an economical driver in an awkward position. "The moral dilemma" is that an emergency situation may require a sharp braking, and a heady driver may be too keen on a "game" with telematics. The person will try first of all to please the "black box", and what it can lead to will not think.
Practice shows that the amount of data does not mean the accuracy of the conclusions. Today we can not get information about the intersection of continuous and other offenses that are not related to sudden acceleration and braking. The insurance history is still relevant here, which will tell more about the driver than telematics.
"Where is the catch?"
To date, most offers with telematics do not allow you to save on the cost of the contract. If the price of the usual CASCO is almost the same, then there is no sense to "bother" and put additional sensors on the vehicle.
In addition, there may be questions about the compatibility of a gadget (or application) when moving from one insurance company to work with completely different. The insurance chosen by the client will not necessarily meet.
The device may become obsolete, and its replacement will cost more than any discount on the insurance contract. Even in the case of the simplest security systems, which can give up to 70% of the discount on CASCO, we are still talking about the fact that a year later people are faced with the need to deactivate or replace equipment for extra money. We do not need such "saving".
Conclusion and still "something positive"
It is too early to talk about the mass use of telematics and large data in Russia – this requires an appropriate regulatory framework and "training" for the audience. Today's technology and regulatory framework is only just getting to fine off violators based on video from smartphones and tablets of citizens.
But there are also positive stories. For example, the initiative to switch from paper to electronic passport of a vehicle. It allows you to make and make corrections to the TCP with the help of the Internet. The transition to "digital" is designed to simplify procedures such as state registration, customs clearance, taxation, purchase and sale and access to operation and making any changes to the vehicle's passport.
Electronic operators will be monitored by state operators. This will complicate the possibility of distortion of data on the history of the car. But here there are certain risks associated with ensuring the safe and stable operation of the entire system and the workflow.
The main task is to prevent falsification of records and the "hang" of the system for an indefinite period (which can "hang" and all transactions on the market) . One of the options for "safe" is getting an actual statement from the database (at the request of the owner of the vehicle), but this is again "paper" ¯ _ (ツ) _ / ¯.
Thank you for your attention! I will be glad to discuss the situation in the comments.